Africa’s broadcast media is at a turning point. Rapid technological change, shifting audience habits, and global competition are reshaping the industry. Yet broadcasting remains central to public life—trusted for information, culture, education, and democracy. To keep pace, Africa needs policies, regulations, and public service mandates that ensure resilience, sustainability, and inclusivity.
A new regulatory approach is essential. Frameworks must be technology-neutral and focus on access, plurality, and competition outcomes. Regulators should be independent but accountable, supported by co-regulation with industry to balance flexibility and responsibility. Spectrum management and fair infrastructure access will be critical, ensuring broadcasters can innovate while reaching all audiences.
Public service media must also be strengthened. Their mandate should extend beyond traditional broadcasting to digital platforms, delivering impartial news, cultural programming, and emergency alerts. Stable, politically independent funding and governance are crucial to safeguard editorial integrity and inclusivity across languages and communities.
Content policy needs to empower African voices. Rather than rigid quotas, smart incentives—such as tax breaks, co-production funds, and regional treaties—can encourage high-quality local content and expand creative economies. Prominent and fair carriage of public interest content across platforms must be guaranteed in the digital era.
At the same time, broadcasters must adapt to new challenges. Data privacy and responsible AI use will define trust in the digital space, while sustainability and climate resilience demand greener infrastructure and climate-focused programming. Community broadcasters—especially those serving rural, youth, and indigenous groups—must be supported with lighter licensing and targeted resources.
The Broadcasters Convention—Southern Africa 2025, taking place from 28–30 October in Victoria Falls Safari Collection, Zimbabwe, is being hosted by the Zimbabwe Broadcasting Corporation (ZBC) and co-convened by this platform (BMA) and the Southern Africa Broadcasting Association (SABA) in partnership with the following great industry organisations: SES, LAWO, France24 and TVU Network.
