As Africa’s radio and audio broadcasting industry braces for its next major shift, Abdul Aleem Gamza, General Manager of Voice of the Cape, calls for bold innovation and strategic collaboration to ensure radio remains relevant and impactful in the digital era.
Speaking ahead of the 6th Radio Broadcasting Convention—Africa 2025, which will take place next week, Mr Gamza shared candid insights into the industry’s urgent crossroads and the opportunities the summit presents for shaping a resilient and future-forward sector.
“Radio is at a critical juncture where it must innovate or risk becoming irrelevant in the digital age,” Gamza emphasised. “Being part of the Convention is not just about attending another industry event—it’s about contributing to a collective vision for the future of African media.”
Gamza, a long-time advocate for African media development, sees the ConventionConvention as a vital convening point for policymakers, broadcasters, and technology providers to align strategies in the face of increasingly fragmented audiences and rapid technological shifts.
When asked about key trends shaping the future of audio broadcasting, Gamza pointed to four transformative dynamics. First is the hybridisation of radio, where traditional FM and DAB are increasingly enhanced with internet-based features such as interactivity and personalised content. He also noted the rise of local podcasting as a powerful, low-cost tool for African storytelling and niche audience engagement. Additionally, broadcasters are starting to embrace AI and data analytics to improve content curation and deepen audience connection. Lastly, Gamza highlighted a growing move toward platform consolidation, with stations integrating into larger digital ecosystems or super-apps to expand their reach and monetisation opportunities.
Yet, challenges remain. Gamza pointed to deep infrastructure inequality, the struggle to monetise digital offerings, audience retention difficulties, and persistent skills gaps as pressing hurdles.
“Many regions still lack reliable internet and electricity. At the same time, stations are competing with global giants for attention—often without the tools or expertise to fight effectively,” he explained.
Despite the challenges, Gamza is optimistic about what the ConventionConvention can deliver.
“I hope participants leave with a renewed sense of purpose and possibility,” he said. “African radio holds immense cultural capital and creativity. This summit must be a launchpad for bold strategies—rooted in innovation, cross-border collaboration, and a commitment to content that truly reflects our communities.”
The Radio Broadcasting Convention, convened by Broadcast Media Africa (BMA) in partnership with the Southern Africa Broadcasting Association (SABA) and hosted by South Africa Broadcasting Corporation (SABC), will bring together decision-makers, content creators, technologists, and regulators from across the continent and beyond. With sessions designed to inspire action and forge partnerships, the summit aims to provide a roadmap for transforming radio and digital audio services across Africa.
