In Africa, radio remains a cornerstone of information dissemination and cultural expression, and the transition to digital-enabled radio broadcasting is not just a change but a potential catalyst for significant improvements and advancements in the industry.
In recognition of the pivotal role that radio plays in Africa’s information dissemination and cultural expression, Broadcast Media Africa (BMA) is embarking on its annual industry survey. This year’s survey is not just a routine exercise but a crucial exploration of the evolving dynamics of digital-enable radio and sound broadcasting across the continent. We value your expertise and insights in shaping the future trajectory of the industry.
This BMA study will be about more than just understanding the current state of Africa’s radio and sound broadcasting. It will also be about envisioning its future; the research will uncover the untapped opportunities for innovation and growth within the sector, for example, by examining the adoption of streaming services, mobile apps, and AI tech.
