Tag: Broadcast Media Africa (BMA)

Africa's broadcasting and media industry is entering a new era of transformation, driven by artificial intelligence, cloud technologies, digital distribution, automation, evolving audience behaviour and new approaches to content monetisation. ...

As audiences increasingly consume content across television, radio, digital platforms, social media, OTT, connected TV, and streaming services, accurate and trusted audience measurement has become critical to media planning, advertising ...

Broadcast Media Africa (BMA) is pleased to announce SES as a key industry partner for the upcoming Broadcasters Convention – West Africa 2026, taking place on 22–23 September 2026 at ...

Africa's broadcasting industry is entering a new era, driven by artificial intelligence, cloud technologies, streaming, connected platforms and rapidly changing audience behaviours. These developments will take centre stage at the ...

For decades, success in broadcasting has been measured by one dominant metric: audience size. The larger the audience, the greater the advertising revenue. Today, however, the economics of media are ...

The second and final day of the 7th Radio Broadcasting Convention – Africa 2026 concluded with a strong consensus among broadcasters, regulators, technology leaders, and media executives that the future ...

The evolving relationship between journalism, audience engagement and digital media took centre stage on the opening day of the 7th Radio Broadcasting Convention – Africa 2026, on 01 July 2026, ...

Artificial intelligence is redefining every stage of the media value chain—from content creation and editing to distribution and audience engagement. Yet, as AI technologies become increasingly embedded in newsroom operations ...

A landmark report released today by Broadcast Media Africa (BMA) reveals a critical paradox in the continent's media landscape: while leadership enthusiasm for Artificial Intelligence is nearly universal, the structural ...

As Artificial Intelligence (AI) continues to accelerate newsroom production cycles, a new industry report by Broadcast Media Africa (BMA) cautions that speed alone is no longer a competitive advantage—without context, ...