Tag: Radio Broadcasting

The Broadcast Research Council of South Africa (BRC) has announced significant progress in developing the country's new Radio Audience Measurement Survey (RAMS), with the study now having surpassed 29,000 respondents ...

Radio Jambo has strengthened its position as one of Kenya's leading radio stations, emerging as the most listened-to Swahili-language station in Nairobi, according to the GeoPoll Kenya Radio Audience Survey ...

African radio broadcasters may soon need to rethink what it means to be "discoverable" as artificial intelligence increasingly influences how audiences find and consume content, according to a new industry ...

African radio broadcasters are being urged to fundamentally rethink how they create, distribute and measure content as audiences increasingly consume audio across multiple platforms, according to a new industry intelligence ...

Africa's radio and audio broadcasting industry is entering a pivotal stage in its evolution, with broadcasters embracing digital technologies, expanding their audiences and preparing for the next wave of industry ...

Africa's radio and audio broadcasting industry continues to demonstrate resilience and relevance despite an increasingly competitive digital media environment. However, while broadcasters are successfully expanding their digital reach and audience ...

As Artificial Intelligence and digital broadcasting rapidly reshape Africa's media landscape, regulatory frameworks across much of the continent are struggling to keep pace with technological innovation, according to a new ...

Community radio remains one of Africa's most trusted and influential media platforms, yet chronic underfunding threatens its ability to continue serving millions of listeners across the continent, according to a ...

African radio broadcasters must move beyond their traditional reliance on advertising and embrace diversified business models according to a new industry intelligence report from Broadcast Media Africa (BMA). The report, ...

As Africa's radio broadcasting industry undergoes an unprecedented transformation, a new industry intelligence report published by this platform has identified trust as the defining factor for the medium's long-term sustainability, ...