Tag: Broadcast Research Council of South Africa

As we approach the much-anticipated Advertising and Audience Management For Digital Broadcast Media event, scheduled to be held on 6 - 7 August 2024, at The Venue, Green Park, Johannesburg, ...

The Broadcast Research Council of South Africa (BRC) recently conducted a survey that revealed a 12.5% drop in households watching traditional linear TV between 2019 and 2023. Despite the increased ...