Tag: Broadcast Media Africa

African radio broadcasters must move beyond their traditional reliance on advertising and embrace diversified business models according to a new industry intelligence report from Broadcast Media Africa (BMA). The report, ...

As Africa's media industry continues to navigate an increasingly fragmented content landscape, the long-held belief that larger audiences automatically translate into stronger advertising revenue is being challenged. While audience reach ...

As Africa's radio broadcasting industry undergoes an unprecedented transformation, a new industry intelligence report published by this platform has identified trust as the defining factor for the medium's long-term sustainability, ...

Competition is intensifying among digital streaming service providers as AI emerges as one of the most transformative technologies shaping how audiences discover, engage with, and consume content. Recognising this shift, ...

As advertising budgets come under greater scrutiny and media consumption becomes increasingly fragmented across platforms, advertisers and brands are demanding more accountability from media partners. Today, success is measured not ...

Artificial intelligence is rapidly becoming an integral part of the media value chain, transforming how content is created, edited, distributed, and consumed. From automated news production and AI-assisted editing to ...

As broadcasting continues its transformation into a multi-platform business, managing content has become significantly more complex. Today's media organisations are expected to create once, publish everywhere, personalise audience experiences, and ...

This article is written by Benjamin Pius (Publisher @ BMA) as part of the forthcoming Broadcasters Convention – West Africa 2026, 22–23 September 2026, Labadi Beach Hotel, Accra, Ghana. Go ...

As Africa's broadcasting and digital media industry continues its rapid transition towards streaming, on-demand and multi-platform content delivery, safeguarding valuable content assets has become a strategic imperative. Against a backdrop ...

Broadcast Media Africa (BMA) has announced the launch of its "Animation And Content For Children In Africa – Current State And Future Outlook Survey," a pan-African research initiative aimed at ...