Tag: Audience Measurement

The rapid fragmentation of media consumption across multiple platforms is fundamentally reshaping how radio audiences are measured, understood, and monetised. This pivotal shift will be explored in depth at the ...

Nielsen, a leader in audience measurement and marketing intelligence, has renewed its multi-year agreement with Gray Media. This partnership will enable Nielsen to deliver comprehensive local television measurement across Grey ...

Nielsen has announced plans to exit the South African market within the next year, which will significantly impact the country's television audience measurement services. In response, the Broadcast Research Council ...

The landscape of content monetisation is rapidly evolving, driven by the explosion of digital and streaming platforms alongside advances in data-driven advertising technologies. Media companies now face the challenge of ...

In today's fast-evolving digital ecosystem, accurately measuring audiences across multiple media platforms has become both a priority and a persistent challenge for Africa's broadcast and advertising sectors. As consumers shift ...

South Africa's public television ratings, previously available for public scrutiny, have ceased to be published since early 2025, a move that has drawn considerable criticism from industry insiders. The Broadcast ...

Despite significant advancements in digital media over the past decade, radio and television remain the primary news sources for many Kenyans. This insight comes from the latest Audience Measurement and ...

As consumer behaviour in the digital and AI-led ecosystem evolves, who the audience is and how they must be served present new opportunities and challenges for broadcasters, content publishers, data ...

Netflix recently released the first of what it said would be a biannual list of all its shows and films and their hours viewed. The list contains the titles of ...