Tag: Audience Measurement

Piracy is not a nuisance at the edge of the business. It is a leak running through the middle of it, draining the value of everything else our industry is ...

As audiences increasingly consume content across television, radio, digital platforms, social media, OTT, connected TV, and streaming services, accurate and trusted audience measurement has become critical to media planning, advertising ...

Consider a scenario: I am a potential advertiser in negotiations with a broadcaster media sales agent, and I ask this simple question: "How many people actually watched that programme last ...

As audiences continue to consume content across television, radio, streaming platforms, podcasts and social media, media leaders say the industry's future success will depend not simply on audience size, but ...

The rapid fragmentation of media consumption across multiple platforms is fundamentally reshaping how radio audiences are measured, understood, and monetised. This pivotal shift will be explored in depth at the ...

Nielsen, a leader in audience measurement and marketing intelligence, has renewed its multi-year agreement with Gray Media. This partnership will enable Nielsen to deliver comprehensive local television measurement across Grey ...

Nielsen has announced plans to exit the South African market within the next year, which will significantly impact the country's television audience measurement services. In response, the Broadcast Research Council ...

The landscape of content monetisation is rapidly evolving, driven by the explosion of digital and streaming platforms alongside advances in data-driven advertising technologies. Media companies now face the challenge of ...

In today's fast-evolving digital ecosystem, accurately measuring audiences across multiple media platforms has become both a priority and a persistent challenge for Africa's broadcast and advertising sectors. As consumers shift ...

South Africa's public television ratings, previously available for public scrutiny, have ceased to be published since early 2025, a move that has drawn considerable criticism from industry insiders. The Broadcast ...