Tag: Audience Measurement

Despite significant advancements in digital media over the past decade, radio and television remain the primary news sources for many Kenyans. This insight comes from the latest Audience Measurement and ...

As consumer behaviour in the digital and AI-led ecosystem evolves, who the audience is and how they must be served present new opportunities and challenges for broadcasters, content publishers, data ...

Netflix recently released the first of what it said would be a biannual list of all its shows and films and their hours viewed. The list contains the titles of ...