As consumer behaviour in the digital and AI-led ecosystem evolves, who the audience is and how they must be served present new opportunities and challenges for broadcasters, content publishers, data providers service providers, advertisers, and industry regulators across the entire ‘traditional’ and ‘new’ media value chain.
Key to this is that in the digital dispensation, advertisers and sponsors will put their funds where they can get variable audience reach.
In light of this, Broadcast Media Africa (BMA) – with our industry partners – will organise the industry meeting on “Advertising And Audiences Management For Digital Broadcast Media” on 07 – 08 August 2024 in Johannesburg, South Africa, in collaboration with industry partners.
Speaking about the forthcoming conference, Mr Benjamin Pius, CEO of Broadcast Media Africa, said, “Successful broadcast media and content publishing business models will leverage the combined powers of the fragmented media environment and provide advertisers and sponsors with relevant impact metrics, which in turn allow them to justify their spending with broadcasters and content publishers.”
This summit will bring together major players in the broadcasting, publishing, production, telecommunications, branding, and regulatory environment. It’s exciting to assess new and innovative opportunities within the evolving ecosystem and learn how industry players can successfully leverage new models, strategies, technologies, and solutions.
Find out more about this summit by clicking/tapping here.
