Tag: Advertising

Over the past couple of months, this column has argued that African broadcasting needs sustainable business models.  We've argued that advertising and subscription innovation is no longer optional.  We've said ...

As audiences increasingly consume content across television, radio, digital platforms, social media, OTT, connected TV, and streaming services, accurate and trusted audience measurement has become critical to media planning, advertising ...

Once upon a time, the commercial engine of broadcasters (in Africa and indeed across the globe) required little more than a rate card, a sales team and a strong evening ...

As radio, television, digital audio, streaming, and podcasting platforms continue to evolve, media organisations are facing increasing pressure to maximise revenue while competing for audience attention across an ever-expanding range ...

The upcoming upcoming Broadcasters Convention – West Africa 2026, on the 22nd and 23rd of September 2026 in Accra, Ghana, will according to organisers, explore how the rapidly evolving artificial intelligence (AI) ...

The African broadcasting industry is entering a defining moment in its digital transformation journey, with broadcasters increasingly confronting one critical question: which revenue model can truly sustain the future of ...

The steady migration of advertising revenue away from traditional media has become one of the most urgent challenges facing the radio industry. As brands increasingly prioritise digital platforms, social media ...

A new report by PricewaterhouseCoopers (PwC) has flagged Kenya's internet advertising market as the fastest-growing in the world. The PwC Africa Entertainment & Media Outlook 2025–2029 report released last week ...

At the Audience and Advertising Summit 2025, held on September 17, 2025, in Johannesburg, South Africa, a thought-provoking panel called on media buyers, advertisers, and investors to rethink how they ...

On 17 September 2025, participants at the Audience & Advertising Summit 2025 in Johannesburg, South Africa (organised by this platform) explored how best to “Take Advantage of the CTV/OTT Advertising ...