Tag: Advertising

Ms. Lorraine Landon, Head of Advertising Products and Solutions at Google, shared her insights ahead of the upcoming Audience and Advertising Summit, taking place on September 16-17, 2025, at The ...

The audience measurement landscape in Africa is evolving rapidly, and broadcasters, advertisers, and media buyers are increasingly asking critical questions: Who is listening or watching? For how long? And how ...

As Africa's media landscape rapidly evolves, understanding multi-media metrics for audience measurement data has become a critical priority for broadcasters, advertisers, and media buyers across the continent. The shift from ...

As audiences across Africa rapidly shift toward Connected TV (CTV) and Over-The-Top (OTT) content consumption, media stakeholders, advertisers, and broadcasters are urged to grasp these platforms' transformative advertising potential. The ...

The landscape of content monetisation is rapidly evolving, driven by the explosion of digital and streaming platforms alongside advances in data-driven advertising technologies. Media companies now face the challenge of ...

In the dynamic world of modern broadcasting and digital media, audience measurement is evolving beyond basic reach metrics.  As the African media landscape continues to digitise, broadcasters, content platforms, and ...

In an increasingly digital and data-driven media ecosystem, African markets face the critical task of establishing trusted and reliable systems that meet both local realities and global standards. At the ...

In leading markets such as South Africa, Kenya, and Nigeria, AI and blockchain tools are already being tested in advertising, ranging from predictive audience targeting to secure smart contracts. However, ...

Broadcast Media Africa (BMA) conducted an industry survey on the monetisation of Broadcast Content via advertising within the African landscape. The survey provides valuable insights into the evolving dynamics of ...

The highly anticipated Content And Advertising Connect Show – East Africa 2025 is set to take place from 25th - 26th March 2025 at the Movenpick Hotel & Residences Nairobi, ...