e& UAE and Evision have unveiled Starz ON Business, an over-the-top (OTT) TV service designed to enhance customer engagement for small and medium-sized businesses (SMBs) and enterprises.
Developed by Evision, the media and entertainment arm of e&, Starz ON Business offers a tailored mix of curated live TV and video-on-demand (VoD) content, catering to diverse industries such as restaurants, retail, fitness centres and hospitality. The service also integrates digital signage, allowing businesses to seamlessly display brand messages and create visually dynamic customer experiences.
Speaking about the launch, Esam Mahmoud, Senior Vice President, SMB, e& UAE – Business, said: “With Starz ON Business, we are pioneering a new era of digital entertainment for businesses. We empower businesses to connect with their audiences innovatively and meaningfully by offering curated content and integrated solutions. This launch is a testament to our commitment to driving digital transformation and providing unparalleled value to our business customers. We are excited to embark on a journey that will redefine customer experiences across diverse sectors.”
Zahra Zayat, Chief Commercial Officer, Envision, added: “We are thrilled to introduce Starz ON Business, a first-of-its-kind OTT TV service for SMB and enterprise clients in the region designed to expand our reach and revolutionise customer engagement. This innovative service will provide businesses with powerful tools to entertain and captivate audiences through a curated mix of live TV channels and on-demand content specific to the respective industries, allowing SMBs and enterprise companies to upsell their products. At Evision, we are committed to delivering cutting-edge technology solutions that drive business success and enhance customer experience.”
Businesses can subscribe to Starz ON Business through online and offline channels. The standalone OTT package costs US$7.90, while more comprehensive plans—including digital signage and TV features—start at US$43.29. New subscribers can enjoy a free first month on any tier, whether Basic, Advance, or Premium.
Starz ON Business provides numerous benefits for its customers. Firstly, tailored VoD content that resonates with specific industries, like culinary-related content for restaurants, fitness-related videos for gyms, and lifestyle segments for retail, ensuring relevant and engaging material for their audience. Moreover, the service minimises hardware requirements by allowing a single screen to serve dual purposes – accommodating OTT streaming and digital signage.
This reduces costs and simplifies the setup process for businesses. Businesses can seamlessly integrate brand messages and OTT content using split-screen functionality. This maximises the utility of screen real estate, creating a more engaging customer experience.
