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Home Industry Conference

BMA’s Content And Advertising Connect Show – “A Game Changer For Ad-Funded Broadcasting,” Says Event Convener

December 6, 2024
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The inaugural Broadcast Content, Audiences, and Advertising Connect Show – East Africa 2025 is set to take place from the 25th to 26th of March 2025 in the vibrant city of Nairobi, Kenya. This pivotal event, organised by Broadcast Media Africa, will serve as a crucial platform for stakeholders within the broadcast and advertising sectors to converge, share insights, and shape the future of the East African broadcast ecosystem.

With the rapid evolution of media landscapes across East Africa, the Connect Show promises to delve deep into critical issues shaping the industry, such as content monetisation strategies, audience analytics, and innovative advertising solutions. Attendees will gain unparalleled insights through interactive panel discussions, keynote addresses, and networking opportunities designed to foster collaboration and innovation.

The event is tailored for broadcasters, advertisers, media planners, content creators, and technology providers, offering a unique opportunity to explore how cutting-edge technology and strategic partnerships can drive growth and engagement in the region.

Speaking about the event, Benjamin Pius, CEO of Broadcast Media Africa and convener of the Connect Show, emphasised its importance, “The East African media landscape is undergoing tremendous transformation, with new opportunities arising in digital broadcasting, content innovation, and targeted advertising. The Connect Show provides a unique opportunity to bring together thought leaders and practitioners to discuss how we can collectively harness these opportunities to build a more sustainable and impactful media industry. We are thrilled to host this event in Nairobi, a city that epitomises the dynamism and potential of East Africa’s broadcast sector.”

The Broadcast Content, Audiences, and Advertising Connect Show – East Africa promises to be a cornerstone for those looking to elevate their presence and impact in the East African market.

For more information, visit the event’s official website here.

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