According to Digital TV Research’s latest report, North American OTT revenues are expected to soar to US$100 billion in 2029.
The market research firm predicts that OTT revenue will grow by US$19 billion from US$81 billion in 2023 in the next six years.
According to its findings, the US will contribute US$16 billion from the US$19 billion additional revenues and will hit US$92 billion in 2029. Canada will supply the rest of the US$3 billion.
North American AVOD revenues will increase from US$17 billion in 2023 to US$25 billion in 2029, reveals the company. SVOD revenues will grow by US$10 billion between 2023 and 2029 to US$67 billion.
Simon Murray, principal analyst at Digital TV Research, said: “Despite being the most mature OTT market by some distance, the US OTT sector continues to grow as cord-cutting shows few signs of abating. The US is unique, given the poor state of the pay-TV market and the wide OTT choice.”
