Nielsen, a leader in audience measurement and marketing intelligence, has unveiled its 2026 Upfront Planning Guide, providing a comprehensive analysis of trends in ad-supported television viewership. This guide aims to ...
Industry measurement body WARC says global advertising spending will surpass US$1trn for the first time this year (to $1.08trn), up 10.7% in 2023. Further, 7.6% and 7.0% are forecast for ...
OTT content streaming is reshaping media consumption patterns and redefining how advertising is integrated into viewers' experiences. At the forthcoming 5th Edition of the OTT Streaming Africa Summit, which will ...
The South African Broadcasting Corporation (SABC) 's group chief executive officer (GCEO), Nomsa Chabeli, says it is near impossible for a public broadcaster to survive without government investment. Chabeli, along ...
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