Tag: Broadcasters

The traditional 30-second broadcast spot, long the bedrock of television advertising, is being fundamentally reimagined as a dynamic, data-driven asset. To address this structural evolution, industry experts will convene on ...

In today’s rapidly evolving digital landscape, audience engagement has become the lifeblood of sustainable media operations. Across Africa, broadcasters, publishers, and content creators increasingly use new tools and innovative techniques ...

Broadcast Media Africa (BMA) recently conducted an industry-wide survey on "Animation Content and Programming: State of Play with Content Publishers and Broadcasters," which explored the African animation industry's current dynamics, ...