Tag: Broadcast Media Africa (BMA)

African audiences are consuming more media across more platforms than ever before, but for broadcasters, the challenge is no longer simply reaching audiences. It is keeping their attention. From traditional ...

Landmark Partnership To Deliver A Publication Of Record, Content Exchange And Shared Streaming Platform For Nigeria's Licensed Broadcasters The Broadcasting Organisations of Nigeria (BON) and Broadcast Media Africa (BMA) today ...

African broadcasters are operating in an increasingly complex media environment where traditional broadcasting is no longer enough to secure audience relevance, commercial sustainability and long-term growth. As audiences shift across ...

Africa's broadcasting and media industry is entering a new era of transformation, driven by artificial intelligence, cloud technologies, digital distribution, automation, evolving audience behaviour and new approaches to content monetisation. ...

As audiences increasingly consume content across television, radio, digital platforms, social media, OTT, connected TV, and streaming services, accurate and trusted audience measurement has become critical to media planning, advertising ...

Broadcast Media Africa (BMA) is pleased to announce SES as a key industry partner for the upcoming Broadcasters Convention – West Africa 2026, taking place on 22–23 September 2026 at ...

Africa's broadcasting industry is entering a new era, driven by artificial intelligence, cloud technologies, streaming, connected platforms and rapidly changing audience behaviours. These developments will take centre stage at the ...

For decades, success in broadcasting has been measured by one dominant metric: audience size. The larger the audience, the greater the advertising revenue. Today, however, the economics of media are ...

The second and final day of the 7th Radio Broadcasting Convention – Africa 2026 concluded with a strong consensus among broadcasters, regulators, technology leaders, and media executives that the future ...

The evolving relationship between journalism, audience engagement and digital media took centre stage on the opening day of the 7th Radio Broadcasting Convention – Africa 2026, on 01 July 2026, ...