Tag: Advertising

The landscape of content monetisation is rapidly evolving, driven by the explosion of digital and streaming platforms alongside advances in data-driven advertising technologies. Media companies now face the challenge of ...

In the dynamic world of modern broadcasting and digital media, audience measurement is evolving beyond basic reach metrics.  As the African media landscape continues to digitise, broadcasters, content platforms, and ...

In an increasingly digital and data-driven media ecosystem, African markets face the critical task of establishing trusted and reliable systems that meet both local realities and global standards. At the ...

In leading markets such as South Africa, Kenya, and Nigeria, AI and blockchain tools are already being tested in advertising, ranging from predictive audience targeting to secure smart contracts. However, ...

Broadcast Media Africa (BMA) conducted an industry survey on the monetisation of Broadcast Content via advertising within the African landscape. The survey provides valuable insights into the evolving dynamics of ...

The highly anticipated Content And Advertising Connect Show – East Africa 2025 is set to take place from 25th - 26th March 2025 at the Movenpick Hotel & Residences Nairobi, ...

The Content And Advertising Connect Show - East Africa 2025 is set to be a game-changer for the media, entertainment, and advertising industries in the region. Scheduled for 25th - ...

The broadcast media industry is undergoing a significant transformation driven by technological advancements, shifting audience behaviours, and evolving commercial models. For broadcasters, these changes present both challenges and opportunities, particularly ...

According to organisers, the Content And Advertising Connect Show—East Africa 2025, which will take place from 25th to 26th March 2025 at the Movenpick Hotel & Residences Nairobi, Kenya, will ...

As the East African media and advertising landscape undergoes a digital transformation, industry stakeholders are gearing up for the Content And Advertising Connect Show - East Africa 2025, set to ...