The second and final day of the Audiences & Advertising Summit – Africa 2025 closed on a forward-looking note, with conversations centring on consumer trust, innovation, and the evolving balance ...
The Audience & Advertising Summit 2025 officially opened today at Green Park, Johannesburg, with a powerful address from Nonku Mkhize, Executive: Editorial and Product Development, BMA, who underscored the need ...
A recent survey conducted by Broadcast Media Africa, as part of the Broadcast Advertising - Audience Measurement & Monetisation Marketplace Survey 2025, highlights key trends shaping the industry among African ...
Ms. Shoeshoe Qhu, CEO of the Media Development and Diversity Agency (MDDA), shared her perspectives ahead of the upcoming Audience and Advertising Summit, which will take place on September 16–17, ...
Ms. Lorraine Landon, Head of Advertising Products and Solutions at Google, shared her insights ahead of the upcoming Audience and Advertising Summit, taking place on September 16-17, 2025, at The ...
The audience measurement landscape in Africa is evolving rapidly, and broadcasters, advertisers, and media buyers are increasingly asking critical questions: Who is listening or watching? For how long? And how ...
As Africa's media landscape rapidly evolves, understanding multi-media metrics for audience measurement data has become a critical priority for broadcasters, advertisers, and media buyers across the continent. The shift from ...
As audiences across Africa rapidly shift toward Connected TV (CTV) and Over-The-Top (OTT) content consumption, media stakeholders, advertisers, and broadcasters are urged to grasp these platforms' transformative advertising potential. The ...
The landscape of content monetisation is rapidly evolving, driven by the explosion of digital and streaming platforms alongside advances in data-driven advertising technologies. Media companies now face the challenge of ...
In the dynamic world of modern broadcasting and digital media, audience measurement is evolving beyond basic reach metrics. As the African media landscape continues to digitise, broadcasters, content platforms, and ...
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