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MIP LONDON Content Market 2025 – Industry Players Gear Up For Inaugural Show

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MIP LONDON Content Market 2025 – Industry Players Gear Up For Inaugural Show

September 5, 2024
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MIP LONDON recently announced that more than 80 companies representing distributors, buyers, and producers from 30 countries have already confirmed their presence for the inaugural MIP LONDON content and networking market, which will be held 23-27 February 2025 at the Savoy Hotel and IET London conference centre in London’s West End.

Among the 80 plus companies confirmed for the market are Armoza Formats, BETA Film, FilmRise, FOX Entertainment Global, Global Agency and PBS Distribution, including companies sending buyers from Al Jazeera, AMC Networks International – Central and Northern Europe, Canal Plus, CBC/Radio Canada, France Televisions, ITV, M6, MBC, National Geographic, Netflix, Nine Network Australia, NRK, ORF, RTL Hungary, Seven One Entertainment Group, Sky, Telefonica, TF1, Thai Public Broadcasting Service, The Walt Disney Company, TV3 Group Baltics and ZDF amongst others.

MIP LONDON aims to attract international content companies and encourage more business in London during a key week in the global TV industry calendar. The market provides a central destination offering versatile meeting spaces, high-tech theatres, dedicated buyer and delegate lounges, and a five-day programme of networking, screenings, and genre-specific summits.

“More people coming to London means more business done in what has become the must-attend content week in February” said Lucy Smith, Director of MIP LONDON and MIPCOM CANNES. “Whether you are a company already hosting a screening event, planning to visit for the first time, or simply there to see more people, with this new MIP market, our aim is to be complementary to existing events by providing additional opportunities to meet, showcase or discover content across the week. Plans for our centrally located hub and programme are taking shape, and we are hugely encouraged by MIP LONDON’s early momentum.”

MIP LONDON also announced further details of the programme line-up, including MIP’s signature FAST & GLOBAL Summit and the first London Edition of WIT’s FRESH TV presentation, hosted by Virginia Mouseler.

As previously announced, MIPDOC and MIPFORMATS will launch in London in 2025. Starting on Sunday, February 23, the leading international television business markets for the global documentary, factual, and format communities will deliver additional content and networking opportunities within Unscripted.

FOX Entertainment Global is confirmed to join the line-up of MIPFORMATS as a presenting partner of the first-ever London Edition of the MIPFORMATS PITCH, which will seek through a worldwide call for entries to discover concepts for new entertainment formats. Submissions and full details of the MIPFORMATS PITCH will be announced in October, and finalists will be invited to pitch their project to a FOX jury on stage in London on Monday, 24 February.

Also confirmed for the MIPDOC line-up are London editions of the MIPDOC PITCH and the MIPDOC CO-PRODUCTION Summit, which will explore future–facing commercial models for partnerships specific to the Documentary and Factual genres.

Advisory Boards are now in place to shape the agenda for these first MIPDOC and MIPFORMATS London Editions, comprised of Unscripted executives from ARTE France, Banijay, Curiosity Inc., FOX Entertainment Global, Fremantle, National Geographic, Nine Network Australia, Off The Fence, PBS Distribution, Quintus Studios, RTL Hungary, The Bridge, TF1, TV4 and ZDF Studios.

MIP LONDON is produced by the team behind MIPCOM CANNES, the flagship entertainment content market for the international TV industry, attended by over 11,000 delegates from over 100 countries in 2023. The 40th edition takes place in Cannes from 21-24 October 2024, with over 300 exhibitors already confirmed. MIPJUNIOR, the annual meeting point for the Kids sector, returns to its traditional slot ahead of the market on 19-20 October with a pre-opening afternoon on 18 October.

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