During a forum held in Nairobi on Thursday, speakers emphasised the significant role of media in fostering better people-to-people relations between Kenya and China. The seminar, titled “Media’s Role in Fostering People-to-People Connectivity: The Case of Kenya-China Relations,” was organised by The Star newspaper in collaboration with the Chinese Embassy in Kenya. It brought together diplomats, government officials, journalists, and editors to discuss how media can enhance mutual understanding and connectivity between the two nations.
Chinese Ambassador Guo Haiyan highlighted the growing influence of media organisations in international relations, asserting that in today’s globalised world, media has evolved from merely disseminating information to actively shaping a country’s image and promoting international cooperation. She pointed out that the year 2026 will mark the 70th anniversary of diplomatic relations between China and Africa, and will be celebrated as the China-Africa Year of People-to-People Exchanges, with nearly 600 initiatives planned to enhance cooperation in areas such as culture, youth engagement, and media collaboration.
Guo noted Kenya’s pivotal role in China’s diplomatic efforts as a crucial African partner and a gateway to East Africa. She acknowledged that the relationship has entered a new phase following President William Ruto’s state visit to Beijing in 2025. The ambassador emphasised the importance of accurate and unbiased reporting by both Kenyan and Chinese media, as misinformation and biased perceptions can obstruct mutual understanding.
She called upon journalists to document the stories of Kenya-China friendship, showcasing how collaborative efforts positively impact the lives of people in both nations. “The essence of China-Kenya cooperation is rooted in win-win outcomes that enhance the wellbeing of our citizens,” she stated.
Mustafa Ibrahim, Deputy Director for Policy, Research and Strategic Analysis at the Ministry of Foreign Affairs, echoed Guo’s sentiments, describing China as one of Kenya’s key bilateral partners. He highlighted the significance of media in shaping public perceptions that influence tourism, investment, and overall economic cooperation. “The way we are perceived directly impacts our investment attraction and relationships,” he remarked.
Ibrahim cited the successful China-Kenya Culture and Tourism Season as an example of effective media collaboration that brought Kenyan tourism to Chinese audiences, exemplified by broadcasting the wildebeest migration into Chinese homes. He reported that nearly 105,000 Chinese visitors arrived in Kenya in 2025, demonstrating the deepening impacts of cultural and media exchanges.
Paul Ilado, Editorial Director at Radio Africa Group, stressed that journalists have a duty that extends beyond simply reporting events. “The focus today is on fostering people-to-people exchanges,” he said, reinforcing the belief that media has a vital role in transcending official narratives to strengthen ties and understanding between nations.
