Banijay Kids & Family, a leader in children’s entertainment known for hits like Totally Spies! and Mr Bean: The Animated Series, has announced a new partnership with Rakuten TV. This collaboration will bring several beloved titles to audiences across Europe.
As part of the agreement, Rakuten TV will license multiple seasons of LoliRock and Totally Spies! to enhance the availability of Banijay Kids & Family’s iconic intellectual properties in key markets.
The deal includes the first two seasons of LoliRock for viewers in the UK, Ireland, Spain, and Italy. Additionally, the first two seasons of Totally Spies! will be accessible in the UK, Ireland, Italy, the Netherlands, and Spain, while seasons three and four will be available to audiences in Germany, Austria, and Switzerland
Dan Lewsey, Global Head of Digital at Banijay Kids & Family, commented, “Our portfolio is filled with popular and enduring brands, and this partnership with Rakuten TV highlights their strength and global resonance. Our strategy focuses on nurturing audiences across various platforms, helping us broaden their presence and deliver top-tier content to viewers worldwide, ensuring fans can engage with these stories wherever they may be.”
Marcos Milanez, Chief Content Officer at Rakuten TV, added, “This partnership with Banijay Kids & Family allows us to offer iconic titles on Rakuten TV’s FAST channels, providing high-quality family entertainment for free throughout Europe. Together, we’re raising the bar for what audiences can expect from premium family content at no cost.”
