At a time when societies are navigating rapid digital transformation, broadcasting’s role as a pillar of social inclusion and economic development in Africa is more critical than ever. This will be the central focus of the upcoming Broadcasters Convention—Southern Africa 2025, taking place from 28 to 30 October 2025 at the Victoria Falls Safari Lodge, Zimbabwe.
Hosted by the Zimbabwe Broadcasting Corporation (ZBC) and co-convened by Broadcast Media Africa (BMA) and the Southern African Broadcasting Association (SABA), the gathering will explore how broadcasting can continue to bridge divides, connect communities, and fuel sustainable growth across the continent.
Broadcasting has long been one of Africa’s most powerful tools for mass communication. It reaches millions across urban and rural areas, cutting across linguistic, cultural, and economic divides. It has provided citizens with access to critical information, amplified local voices, and strengthened civic participation. Beyond its social impact, broadcasting has supported national and regional economies through content creation, advertising revenues, skills development, and job opportunities.
However, with the continent experiencing fast-paced digital disruption, broadcasters face urgent questions about how to adapt and remain relevant. Affordable access to digital platforms, the demand for diverse and local content, and the need for fair regulatory environments are central to ensuring broadcasting empowers communities while contributing to Africa’s economic transformation.
The Broadcasters Convention – Southern Africa 2025 will provide a platform for dialogue, knowledge-sharing, and collaboration among broadcasters, policymakers, regulators, content producers, advertisers, and technology providers.
This high-level gathering will attract participants from across the Southern African region and beyond, creating opportunities for cross-border collaboration and renewed commitment to using broadcasting as both a social equaliser and a driver of inclusive economic growth.
