Radiocentre is set to debut a new podcast series to support its latest initiative, Advertising Amplified, which aims to showcase the effectiveness of radio advertising for brands.
This six-part podcast, scheduled to launch later this summer, is part of a comprehensive campaign encouraging brands to allocate a larger portion of their media budgets to radio, enhancing their advertising effectiveness.
Advertising Amplified encompasses a range of media formats, including radio, digital audio, out-of-home advertising, social media, and digital display. The podcast will delve into the reasons why radio remains a vital component of marketing strategies, featuring insights from prominent figures in the creative, media, and advertising industries.
The campaign was crafted in collaboration with the global communications agency Weber Shandwick, which developed the concept and all visual content. Additionally, Radioville produced a series of humorous radio advertisements featuring comedian Diane Morgan, widely recognised for her performances in Motherland and as Philomena Cunk.
Lucy Barrett, Radiocentre’s client director, remarked on the campaign: “We aim for this initiative to remind advertisers of radio’s lasting influence, its increasing audience reach, and the strong evidence that it can enhance their advertising impact. It continues to be an essential and highly effective element of any comprehensive marketing strategy.”
Amy Garrett, UK President at Weber Shandwick, emphasised, “Radio is an incredibly powerful medium for brands. The emotional resonance of audio connects deeply with consumers, delivering significant commercial advantages for advertisers. We’re excited for audiences to see how the Advertising Amplified campaign translates this sonic strength into captivating visuals across out-of-home and digital platforms.”
