UK’s Ofcom is once again advocating for enhanced measures among technology platforms to mitigate the dissemination of harmful content online. Earlier this week, the regulator launched a consultation outlining its forthcoming strategies under the UK’s Online Safety Act, emphasising not only the removal of harmful content but also the mechanisms that facilitate its spread.
The proposed initiative includes the implementation of new measures aimed at slowing or halting the spread of illegal material. Platforms may be required to develop advanced tools capable of identifying problematic content prior to its gaining traction rather than reacting after distribution. Some of these tools could leverage artificial intelligence, repurposing the systems that drive user engagement to also detect issues such as fraud, self-harm, or criminal activities.
Furthermore, livestreaming is once again coming under scrutiny, particularly concerning child safety. Ofcom is advocating for restrictions that prevent strangers from sending virtual gifts to minors or from archiving their livestreams for later viewing. Certain livestreams may require real-time flagging mechanisms if they pose a risk to the individuals involved.
The impact of these proposed regulations will vary across different platforms. Larger entities, which typically have a wider reach and encounter greater risks, are likely to face more stringent requirements, including proactive scans for abusive content and indicators of grooming behaviour.
Changes are already in progress: YouTube has announced plans to raise its live streaming age limit to 16, following a similar move by TikTok in 2022, which aimed to address concerns over children live streaming from refugee camps and soliciting donations.
However, some advocates express scepticism regarding the adequacy of these measures. Critics contend that the proposals resemble temporary fixes rather than robust reforms. There is a growing call for stronger legal frameworks that compel platforms to design safer systems from the outset rather than merely addressing issues reactively.
The consultation period will remain open until 20 October, with Ofcom seeking comprehensive input from companies, legal entities, charities, and the general public. The outcomes of this consultation will play a pivotal role in shaping the UK’s approach to digital safety, influencing policy not only in the immediate future but also for years to come.
