• Latest
Nigeria: Showmax Debuts “Under the Influence” This January

Nigeria: Showmax Debuts “Under the Influence” This January

January 31, 2025
BMA And SABA To Recognise And Award Broadcasting Excellence During Convention In Victoria Falls, Zimbabwe – October 2025

Nominations Are Open For The 2025 Southern Africa Broadcast Media Awards In Victoria Falls, Zimbabwe

September 19, 2025
SuperSport: Celebrating 30 Years Of Sports Broadcast Revolution

SuperSport: Celebrating 30 Years Of Sports Broadcast Revolution

September 19, 2025
MTN Set To Exit Guinea Republic Following Tax Dispute – Reports Say

Namibia Reports Significant Shift To Digital Amidst Declining Traditional Services

September 19, 2025
Google Announces US$9 Million Investments To Boost Africa’s Digital Future

Google Announces US$9 Million Investments To Boost Africa’s Digital Future

September 19, 2025
Merger Talks Between Sony And Zee Entertainment Are Still On The Table

Public Investment Fund Acquires Stake In MBC Group: A New Era In Arabic Media

September 19, 2025
South Africa: eMedia Surges In Advertising Revenue Despite Challenges, Achieving Historic High Of US$124 Million

Day Two: Audiences & Advertising Summit – Africa – A Focus On Building Trust And Driving Innovation

September 18, 2025

beIN Media Group Launches A New Era Of Flexible Streaming

September 18, 2025
Morocco: Leading The Charge In Africa’s Space Revolution – Report

Morocco: Leading The Charge In Africa’s Space Revolution – Report

September 18, 2025
Amazon Prime Video And MGM Studios Set To Cut Jobs – Reports

UK’s Sky Plans Major Job Cuts As It Shifts Focus To Enhancing Digital Services And Streaming

September 18, 2025
Nigeria: GSOA Appoints Jane Egerton-Idehen As Vice-Chair To Drive Satellite Innovation And Connectivity

Nigeria: GSOA Appoints Jane Egerton-Idehen As Vice-Chair To Drive Satellite Innovation And Connectivity

September 18, 2025
Kenyan Regulator Cracks Down On Betting Ads: Broadcasters Given 14 Days To Comply

Rethinking Content Strategies – Moving From Mass Appeal To Meaningful Engagement

September 17, 2025
Home 1

BMA’s Audience & Advertising Summit 2025 Opens With Clarion Call To Focus on Innovation

September 17, 2025
Friday, September 19, 2025
Broadcast Media Africa
  • Home
  • News & Reports
    • Animation Content
    • Broadcasting
    • Broadcasting Right
    • Broadcasting Rights
    • Cinema Content
    • Connectivity
    • Content Distribution
    • Content Production
    • Content Regulation
    • Film Festival
    • Film Industry
    • Media Regulation
    • Mergers & Acquisition
    • OTT & Streaming
    • Pay-TV
    • Radio Broadcasting
    • Regulation
    • Satellite
    • Tech Features
    • Telecommunications
  • Industry Resources
    • Audio & Podcasts
    • Reports & Presentations
    • TV and Videos
  • Products & Services
    • Promo: Spotlight Service
  • Events
    • All Events
    • BMA Events
  • Join BMA Network
  • Login
Login
Join BMA Network
BMA
  • Home
  • News & Reports
    • Animation Content
    • Broadcasting
    • Broadcasting Right
    • Broadcasting Rights
    • Cinema Content
    • Connectivity
    • Content Distribution
    • Content Production
    • Content Regulation
    • Film Festival
    • Film Industry
    • Media Regulation
    • Mergers & Acquisition
    • OTT & Streaming
    • Pay-TV
    • Radio Broadcasting
    • Regulation
    • Satellite
    • Tech Features
    • Telecommunications
  • Industry Resources
    • Audio & Podcasts
    • Reports & Presentations
    • TV and Videos
  • Products & Services
    • Promo: Spotlight Service
  • Events
    • All Events
    • BMA Events
  • Join BMA Network
  • Login
Login
Join BMA Network
BMA
Join BMA Network
No Result
View All Result
Home News

Nigeria: Showmax Debuts “Under the Influence” This January

January 31, 2025
Reading Time: 3 mins read
A A

Now streaming on Showmax, with fresh episodes released every Friday, “Under the Influence” is an engaging drama that explores social media fame’s exhilarating yet challenging world. Set against the backdrop of contemporary Nigeria, the series takes a closer look at ambition, relationships, and personal growth.

Directed and written by Wande Thomas, known for his work on “Lara of Lagos,” “Napped,” and “The Smart Money Woman 2,” the show follows the journey of Dami, a recent university graduate whose life dramatically changes after a passionate online rant goes viral.

As Dami’s sudden rise to fame escalates, “Under the Influence” delves into the complexities of identity, familial expectations, and the alluring yet daunting nature of online validation.

Iremide Adeoye stars as Dami, a 21-year-old facing the challenges of adulthood while dealing with the consequences of unexpected stardom. After graduating, he moves in with his older brother, Ayo, but struggles with feelings of inadequacy and stagnation.

His life takes a wild turn following an explosive rant on social media that launches him into the spotlight, but with fame comes immense pressure and unforeseen repercussions.

Iremide, recognised for his performances in “Wura,” “Funmilayo Ransome-Kuti,” and “The Origin: Madam Koi-Koi,” delivers a powerful portrayal of the excitement and pitfalls that accompany internet celebrity.

Bobby Ekpe takes on the role of Ayo, Dami’s 32-year-old brother, who is both responsible and emotionally conflicted. Having set aside his artistic dreams to support his family, Ayo is advancing in his corporate job in banking. He views Dami’s influencer lifestyle as reckless and unstable, leading to friction between the two brothers.

Bobby’s performance adds depth to Ayo’s character, showcasing the struggle between familial duty and personal aspirations. Fans of “Unscripted,” “Love Unplanned,” and “Greener Pastures” will find his portrayal compelling.

Dami’s childhood best friend and manager, Oye, is portrayed by Isioma Okey-Nwosu. Despite lacking formal education, Oye is a savvy 27-year-old who takes the reins of Dami’s burgeoning career. His impulsive and sometimes questionable decisions bring chaos and a spark of humour and unpredictability to the show.

Funmbi Oguntoye plays Amaka, a 20-year-old influencer with a seasoned online presence, having started her journey at 17. While she curates a confident, picture-perfect image on social media, she grapples with the strain of staying relevant. Dami’s down-to-earth approach challenges Amaka’s perspective, creating an evolving and dynamic relationship between the two.

Funmbi, known for her work in “House of Money,” “Everything Lasts,” and “Nothing Ends,” brings authenticity and depth to Amaka’s character arc.

Eva Ibiam portrays Ivie, a wise and independent 30-year-old artist who serves as Ayo’s confidante. Known for her empathy, Ivie often mediates the tension between Ayo and Dami, providing essential guidance. As her relationship with Ayo deepens, she becomes a stabilising force in his life.

Eva celebrated for roles in “Clearly, I See You,” “The Party,” and “No Compliments,” infuses warmth into Ivie, making her a character audiences will root for.

Share Tweet Post Email
Tags: OTTShowmaxStreamingUnder the Influence
Share196Tweet123
Previous Post

Rose Hughes Returns To BBC Studios As Senior VP Of Global Format Sales

Next Post

Egypt: Vodafone Partners With Yango Play For Enhanced Digital Entertainment Experience

Publisher
-
Benjamin Pius
Publisher
-
Benjamin Pius

 About us

Our goal is always to keep industry stakeholders abreast of opportunities in technology and service innovations that are and will shape Africa’s broadcasting and media industry via quality news, information, intelligence and insight .

 Contact us

+44 (0) 207 712 1526
info@broadcastingandmedia.com
BSP Communications Limited
Level 37, One Canada Square
Canary Wharf
London, E14 5AB, United Kingdom

No Result
View All Result
  • Home
  • News & Reports
    • Animation Content
    • Broadcasting
    • Broadcasting Right
    • Broadcasting Rights
    • Cinema Content
    • Connectivity
    • Content Distribution
    • Content Production
    • Content Regulation
    • Film Festival
    • Film Industry
    • Media Regulation
    • Mergers & Acquisition
    • OTT & Streaming
    • Pay-TV
    • Radio Broadcasting
    • Regulation
    • Satellite
    • Tech Features
    • Telecommunications
  • Industry Resources
    • Audio & Podcasts
    • Reports & Presentations
    • TV and Videos
  • Products & Services
    • Promo: Spotlight Service
  • Events
    • All Events
    • BMA Events
  • Join BMA Network
  • Login
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.