In association with key industry partners, Broadcast Media Africa (BMA) announces the inaugural Broadcast Content, Audiences, and Advertising Connect Show 2025. The East African leg of the show will be held from 25 and 26 March 2025 in Nairobi, Kenya.
According to the organisers, the show is billed as “Content Meets Advertising.” It brings together broadcasters and content publishers with brand owners, advertisers, and other members of the advertising-funded broadcast media value chain to explore business opportunities.
A premier industry marketplace event, the Content and Advertising Connect Show will feature exclusive content slates and programming previews to secure advertising commitments and enable brand owners and advertisers to gain exposure to desired audiences.
According to the organisers, hosting the 1st Broadcast Content, Audiences, and Advertising Connect Show in Nairobi, Kenya, underscores the East African country’s growing influence as a media and advertising innovation hub with a dynamic creative scene, making it an ideal setting for fostering collaboration and innovation.
Commenting on this crucial event’s convening, Benjamin Pius, CEO of Broadcast Media Africa, said, “The planned Broadcast Content, Audiences, and Advertising Connect Show is a game-changer for Africa’s broadcasters and advertisers. This event will help forge partnerships, drive innovation, and create sustainable growth opportunities. We are excited to lead this movement towards a more connected, creative, and commercially viable media industry.”
With its focus on innovation, collaboration, and monetisation, the event is poised to set a new benchmark for industry events in Africa, paving the way for a more vibrant and interconnected future.
Visit the event website here to learn more.
