Tag: Audience

African radio broadcasters may soon need to rethink what it means to be "discoverable" as artificial intelligence increasingly influences how audiences find and consume content, according to a new industry ...

Across Africa's rapidly evolving media landscape, a fundamental shift is taking place in how broadcasters and digital media businesses define commercial success. While audience reach has traditionally been the benchmark ...

As Africa's media industry continues to navigate an increasingly fragmented content landscape, the long-held belief that larger audiences automatically translate into stronger advertising revenue is being challenged. While audience reach ...

For decades, success in broadcasting has been measured by one dominant metric: audience size. The larger the audience, the greater the advertising revenue. Today, however, the economics of media are ...

As radio, television, digital audio, streaming, and podcasting platforms continue to evolve, media organisations are facing increasing pressure to maximise revenue while competing for audience attention across an ever-expanding range ...

The upcoming upcoming Broadcasters Convention – West Africa 2026, on the 22nd and 23rd of September 2026 in Accra, Ghana, will according to organisers, explore how the rapidly evolving artificial intelligence (AI) ...

The future of radio may well depend on a single, pressing question: Can the industry still inspire the next generation to choose it as a career? As Gen Z and ...

At the Audience and Advertising Summit 2025, held on September 17, 2025, in Johannesburg, South Africa, a thought-provoking panel called on media buyers, advertisers, and investors to rethink how they ...

On 17 September 2025, participants at the Audience & Advertising Summit 2025 in Johannesburg, South Africa (organised by this platform) explored how best to “Take Advantage of the CTV/OTT Advertising ...

The second and final day of the Audiences & Advertising Summit – Africa 2025 closed on a forward-looking note, with conversations centring on consumer trust, innovation, and the evolving balance ...