Tag: Audience

The Audience & Advertising Summit 2025 officially opened today at Green Park, Johannesburg, with a powerful address from Nonku Mkhize, Executive: Editorial and Product Development, BMA, who underscored the need ...

Ms. Shoeshoe Qhu, CEO of the Media Development and Diversity Agency (MDDA), shared her perspectives ahead of the upcoming Audience and Advertising Summit, which will take place on September 16–17, ...

A recent survey conducted by Broadcast Media Africa, as part of the Broadcast Advertising - Audience Measurement & Monetisation Marketplace Survey 2025, highlights key trends shaping the industry among African ...

Ms. Lorraine Landon, Head of Advertising Products and Solutions at Google, shared her insights ahead of the upcoming Audience and Advertising Summit, taking place on September 16-17, 2025, at The ...

In today’s rapidly evolving digital landscape, audience engagement has become the lifeblood of sustainable media operations. Across Africa, broadcasters, publishers, and content creators increasingly use new tools and innovative techniques ...

Mohammed Adams Sukparu, Ghana's Deputy Minister for Communication, Digital Technology and Innovations, has reiterated the country's dedication to establishing itself as a centre for digital innovation in Africa. During his ...

The audience measurement landscape in Africa is evolving rapidly, and broadcasters, advertisers, and media buyers are increasingly asking critical questions: Who is listening or watching? For how long? And how ...

As Africa's media landscape rapidly evolves, understanding multi-media metrics for audience measurement data has become a critical priority for broadcasters, advertisers, and media buyers across the continent. The shift from ...

In association with key industry partners, Broadcast Media Africa (BMA) announces the inaugural Broadcast Content, Audiences, and Advertising Connect Show 2025. The East African leg of the show will be ...

The forthcoming "Audiences Management For Digital Broadcast Media Summit" organisers proudly announce Channel Africa as the official broadcast and media partner for the event, which will take place on 6 ...