HBS, the Host Broadcaster for major international sports events, has just introduced Skroller, its new digital content creation division. This innovative branch aims to assist sports organizations, athletes, sponsors, and broadcasters by crafting cross-platform campaigns that leverage social media trends, data analytics, and immersive experiences.
Skroller’s creation underscores HBS’s dedication to innovation within the sports media industry, with a strong emphasis on captivating fans and helping clients thrive through dynamic content strategies. The division will concentrate on generating top-notch, original content in various formats such as video, infographics, and interactive media to adapt to the rapidly changing digital landscape.
With a team of seasoned digital experts at its helm, Skroller is well-equipped to cater to the growing demand for impactful digital strategies. Taking advantage of HBS’s extensive experience covering top-tier sports events, Skroller strives to aid its partners in expanding their fan base and tapping into new revenue streams.
Dan Miodownik, CEO of HBS, commented on the launch, stating, “As leaders in content creation, consultancy, and innovation, Skroller represents the next growth phase for HBS. The development of Skroller is a response to the fast-paced world of sport and will empower our partners to engage, evaluate, and retain audiences like never before. As sports fans constantly move, we will continue to evolve, ensuring that our clients are well-positioned for success in a rapidly changing environment. Skroller will activate campaigns driven by data and in-depth knowledge of the latest trends, drawing on HBS’ proven track record with international partners.”
Meanwhile, Tim Stott, Executive Digital Producer at Skroller, added, “At Skroller, we are deeply immersed in the world of sports, connecting with fans wherever they consume content. Skroller brings content from the sporting venue to the superfan through a seamless fit for the right platform, acknowledging that a captivating moment could originate from a specialized broadcast camera or a mobile phone. We are pushing the boundaries of what is achievable in production, optimizing interactive branded content and facilitating the integration of biometric and skeletal data into media. Our creative and agile team possesses an innate understanding of what will resonate with viewers, and this perspective delivers truly compelling and authentic content.”
