African radio broadcasters must move beyond their traditional reliance on advertising and embrace diversified business models according to a new industry intelligence report from Broadcast Media Africa (BMA). The report, ...
As radio, television, digital audio, streaming, and podcasting platforms continue to evolve, media organisations are facing increasing pressure to maximise revenue while competing for audience attention across an ever-expanding range ...
Safaricom, the leading telecommunications provider in Kenya, has announced a significant increase in its Group service revenue, reaching nearly US$3.2 billion for the financial year ending March 31, 2026. This ...
The steady migration of advertising revenue away from traditional media has become one of the most urgent challenges facing the radio industry. As brands increasingly prioritise digital platforms, social media ...
The African media landscape is currently undergoing a fundamental structural shift, moving away from the limitations of legacy, single-channel distribution toward a more resilient, multi-platform future. This transition is the ...
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