Tag: Nielsen

Nielsen, a leader in audience measurement and marketing intelligence, has unveiled its 2026 Upfront Planning Guide, providing a comprehensive analysis of trends in ad-supported television viewership. This guide aims to ...

Nielsen, a leader in audience measurement and marketing intelligence, has renewed its multi-year agreement with Gray Media. This partnership will enable Nielsen to deliver comprehensive local television measurement across Grey ...

Nielsen has announced plans to exit the South African market within the next year, which will significantly impact the country's television audience measurement services. In response, the Broadcast Research Council ...