Tag: Industry Survey

In today's digital landscape, how we consume content is changing rapidly. There is a growing appetite for high-quality, real-time video and multimedia experiences across various platforms and regions. This evolution ...

As the African OTT streaming market continues to evolve, a recent BMA survey on "OTT Streaming in Africa – State of Play 2025" has shed light on the key challenges, ...

Recognising the shift in the rapid growth of digital and streaming platforms and the advancements in data-driven advertising technologies and their effect on broadcast content monetisation via advertising in Africa, ...

Animation is rapidly becoming a vital medium for storytelling and cultural expression across Africa, resonating with audiences young and old. Despite its growing popularity, the African animation industry faces unique ...

Over the past decade, Africa has witnessed significant growth in the media and entertainment sector, with OTT streaming platforms seemingly gaining popularity. As part of Broadcast Media Africa (BMA)'s "OTT ...

Leading industry analysts predict that Sub-Saharan Africa will be the fastest-growing OTT content streaming market in the next five years, with online video revenue tripling. To capitalise on the expected ...