Broadcast Media Africa (BMA) has announced the launch of a major pan-African survey to examine the current state of media production infrastructure across the continent. This initiative seeks to provide the industry with the data and clarity required to unlock Africa’s creative and economic potential.
Africa’s media and entertainment industry is one of the fastest-growing in the world, with markets like Nigeria, South Africa, and Kenya outpacing global averages. This growth is driven by the continent’s dynamic creative talent and its young, digitally savvy population. However, despite this momentum, the sector continues to be hindered by a lack of modern production infrastructure, including fully equipped studios and post-production facilities, reliable power supplies, high-speed internet, and advanced equipment.
Through this survey, Broadcast Media Africa aims to clearly paint a picture of the media production landscape, identifying the strengths, gaps, and opportunities that exist across different regions. The findings will highlight technological and infrastructural deficits, provide insights into the financial requirements needed to scale facilities, and compare Africa’s media production capacity with global standards.
The initiative will draw input from various stakeholders, including media houses, production companies, post-production facilities, equipment suppliers, regulators, government bodies, and industry associations. The resulting report will feature a detailed data dashboard, strategic recommendations for public and private investors, and a benchmark analysis against global peers. It will also form the basis for future research in specialised sub-sectors such as animation, gaming, and other emerging creative industries.
Regarding the project’s significance, Mr Benjamin Pius, CEO of Broadcast Media Africa, noted that the survey represents a crucial step in empowering African content creators and industry players with the tools and knowledge to compete internationally. “This survey is vital in equipping Africa’s creative sector with the insights needed to unlock its full economic potential. By mapping the realities of media production infrastructure, we aim to empower stakeholders with the data to make strategic, future-focused investments,” the organisation said.
The outcomes of this survey will not only guide the strengthening of the continent’s media production capabilities but also catalyse sustainable growth, job creation, and international competitiveness in Africa’s creative economy.
