Tag: Connected TV (CTV)

As audiences across Africa rapidly shift toward Connected TV (CTV) and Over-The-Top (OTT) content consumption, media stakeholders, advertisers, and broadcasters are urged to grasp these platforms' transformative advertising potential. The ...

In a significant move for the advertising landscape, video software provider Synamedia has joined forces with entertainment network OSN Group to introduce a groundbreaking Connected TV (CTV) advertising offering. Utilising ...