Tag: Audience Data

As radio broadcasters across Africa confront rapidly shifting audience habits, platform fragmentation and growing advertiser demand for measurable impact, the upcoming Radio Broadcasting Convention – Africa 2026 will place a ...

In the dynamic world of modern broadcasting and digital media, audience measurement is evolving beyond basic reach metrics.  As the African media landscape continues to digitise, broadcasters, content platforms, and ...

Broadcast Media Africa has learnt that OSN has partnered with Kantar Media, a renowned leader in audience measurement, to implement a new audience measurement service. This service will utilise data ...

In an era where media consumption spans multiple platforms, from traditional television to streaming services, social media, and beyond, the importance of audience data and consumer analytics has never been ...