BBC Studios, the commercial arm of the BBC, and BBC News have announced the global launch of the all-new BBC.com and BBC app, transforming how digital audiences read, watch, and find the BBC’s renowned journalism and storytelling outside of the UK. Available to users worldwide, the new website and app boast an updated design and navigation along with more of the trusted, impartial journalism consumers rely on the BBC for worldwide.
BMA understands that the new BBC.com and BBC app also allow for a more premium and sustainable commercial offering with ad tech enhancements that unlock new opportunities for advertisers.
The BBC app, which replaces the International BBC News app, brings together content from across the BBC for the first time. The app mirrors the refreshed BBC.com experience, offering stories and videos across Business, Innovation, Culture, Travel, Earth and more, alongside News, Sport, and live coverage.
Tara Maitra, Chief Commercial Officer, BBC Global Media & Streaming, BBC Studios, said: “We are excited to bring the new website and brand-new BBC app to audiences and partners around the globe, following a successful first introduction to consumers in North America. These new digital products deliver an experience as premium as our news and storytelling and offer us the opportunity for future growth as we remain focused on finding new and innovative ways to make BBC content more easily accessible across the globe.”
Naja Nielsen, Digital Director for BBC News, said: “We know there is a huge appetite for impartial BBC News journalism as we report – without an agenda – on the burning issues of our time. Thanks to our independent journalism, the BBC is the world’s most trusted international news media organisation, reaching more than 400 million people each week. As we expand and develop our global digital newsroom, I am thrilled our new global app and website will provide an excellent experience and much better showcase our world-beating journalism”.
BBC.com, which re-launched in North America last December, and the BBC app allow users to engage with the BBC’s content in a more cohesive experience. Some of the changes to the website and app include:
BBC Studios’ Global Media & Streaming division drives the development and operation of BBC.com and the BBC app, leveraging the BBC’s power to reach and engage audiences worldwide.
