In Nigeria, the National Broadcasting Commission (NBC) has awarded Mr Idowu Sowunmi a license to operate Nigeria’s first-ever children’s television station.
BMA understands that the new station, which will be sited in Lagos State, is expected to cater to the entertainment and educational needs of the country’s young citizens. Programming will include various locally produced and international content, including cartoons, educational shows, and live-action series.
Sowunmi said his company, Three Tees Entertainment Limited, was committed to providing high-quality, age-appropriate content that promotes learning, creativity and positive values.
The station’s launch will mark a milestone in Nigeria’s broadcasting landscape and is expected to impact the lives of children across the country.
Sowunmi, the company’s chairman, said: “We are honoured to pioneer this initiative. We are dedicated to creating a platform that inspires, educates, and entertains Nigeria’s future leaders. We’ll develop the first children’s radio when we secure the necessary approval.
“Available demographic records indicate that children aged 0 to 14 years account for more than 44 per cent of Nigeria’s total population, about 100 million. We focus on giving this huge population a voice, a veritable platform to express themselves, and make meaningful contributions towards overall societal development.”
