In an exciting development for Tanzanian filmmakers, the Tanzania Film Board (TFB) has teamed up with the East African Commerce and Logistics Centre (EACLC) to provide filmmakers with free access to a vast commercial space for their production needs.
A dynamic camera captures the lively atmosphere of East African trade, showcasing a vibrant, multi-story corridor. In the past, such settings would have required days of negotiation, costly permits, and the tedious task of setting up artificial studio sets. However, this is changing as the TFB announces its strategic collaboration with the EACLC, granting filmmakers access to extensive real-world infrastructure, which is crucial for the growth of the creative sector in Tanzania.
This monumental partnership was solidified during discussions between TFB Chief Executive Officer Dr Gervas Kasiga and EACLC Director Cathy Wang Jumanne. By opening the doors to a massive commercial complex featuring over 2,000 retail outlets and varying architectural styles, this initiative significantly alleviates one of the film industry’s largest expenses: location leasing. For a sector often restricted by high costs for set design and security, this collaboration provides a vital boost in operational efficiency.
The high costs associated with quality film production have long hindered independent filmmakers in East Africa. Constructing realistic sets in studios can run into millions of Tanzanian shillings, straining already limited budgets. By tapping into established commercial venues like the EACLC, producers can significantly minimise expenses, freeing up funds for talent acquisition, technical equipment, and enhanced post-production quality.
This partnership offers filmmakers a cost-effective solution while simultaneously increasing exposure and foot traffic for the commercial hub. Historical data from similar agreements in Nairobi indicates that these partnerships can reduce location-related costs in production budgets by about 15 to 25 per cent.
- Infrastructure Access: Filmmakers will benefit from the centre’s wide array of retail units, which offer diverse settings, including modern offices and traditional market stalls.
- Cost Mitigation: The EACLC has agreed to waive standard location fees for film projects, thus alleviating a major financial hurdle for independent creators.
- Operational Standards: Filmmakers must adhere to strict cleanliness and environmental guidelines to uphold the integrity of the commercial facility during and after filming.
- Industry Exposure: The partnership presents a marketing opportunity for businesses in the EACLC, potentially featuring their brands in local and international streaming content.
The effort to integrate film production with commercial real estate is part of a broader movement to professionalise the film industry in East Africa, often referred to as the rise of “Swahiliwood.” Similar initiatives in Kenya, where production companies leverage shopping malls for TV series and movies, highlight that authentic environments offer richer visual appeal than artificial sets.
Dr Kasiga’s support for the EACLC partnership reflects a growing recognition of the film industry’s potential as an economic catalyst. By facilitating access to these locations, the TFB aims to enable filmmakers to expand their operations. Experts note that for every US$691 invested in local film production, there’s a significant multiplier effect benefiting local catering, transport, and other related services. By making filming more affordable, the TFB is laying the groundwork for both local and international investors to engage with Tanzanian stories.
While there is great enthusiasm surrounding this partnership, challenges remain. A primary concern involves ensuring minimal disruption to commercial activities and maintaining safety protocols during filming. Director Cathy Wang Jumanne stressed the importance of managing operations carefully to protect both the businesses within the EACLC and the film production process.
