SportsCast Global recently announced a strategic partnership with FAST Channels TV to launch a new 24/7 FAST (Free Ad-Supported Streaming Television) sports channel, designed to deliver curated global sports programming to streaming audiences worldwide.
The SportsCast Global channel will showcase a diverse lineup of programming centred on the sports that define global sports culture — including football, motorsport, basketball, tennis, and baseball. The channel will feature highlights, athlete profiles, sports talk programming, commentary shows, and magazine-style storytelling that celebrates the athletes, moments, and narratives behind the games.
The launch reflects the rapid growth of the FAST-streaming ecosystem, where sports programming continues to drive strong audience engagement and advertising opportunities across connected TV platforms.
Russell Foy, CEO of FAST Channels TV, said:
“We are excited to welcome SportsCast Global to the FAST Channels TV platform. Sports content remains one of the most compelling categories for FAST audiences, and this channel brings a strong combination of sports highlights, commentary, and storytelling that will resonate with viewers worldwide.”
The channel launch is further supported by Broadsmart, which plays a key role in distributing and growing innovative streaming channels across the evolving OTT and FAST ecosystem. Through its expertise in digital broadcasting infrastructure, OTT delivery, and platform partnerships, Broadsmart enables content owners and channels to expand their reach across connected TV and streaming platforms.
Zach Thalla, Channel Director at SportsCast Global, added:
“SportsCast Global was created to celebrate the games, athletes, and stories that shape global sports culture. Our partnership with FAST Channels TV allows us to bring this channel to audiences quickly and efficiently, while the broader OTT ecosystem — supported by partners like Broadsmart — continues to open new opportunities for sports content distribution.”
As the FAST-streaming landscape continues to expand, SportsCast Global aims to deliver a professionally curated sports channel that combines sports culture, storytelling, analysis, and historic moments into a dynamic 24/7 viewing experience for fans worldwide.
Viewers can watch SportsCast Global here:
About SportsCast Global
SportsCast Global is a 24/7 FAST sports channel delivering curated programming centred on global sports culture. The channel features football, basketball, motorsport, tennis, and baseball programming, including highlights, sports talk shows, athlete profiles, and sports storytelling formats designed for passionate sports fans.
About FAST Channels TV
FAST Channels TV enables broadcasters, content owners, and media companies to launch, manage, and monetise FAST channels through a state-of-the-art white-label streaming platform and playout infrastructure designed for global distribution.
About Broadsmart
Broadsmart is an Information and Communications Technology (ICT) solutions provider serving the Telecommunications, Media, and Technology (TMT) sector across Africa. The company delivers OTT platforms, digital broadcasting infrastructure, cloud services, and systems integration, enabling broadcasters and content owners to launch, manage, and distribute streaming services across connected devices within the evolving OTT and FAST ecosystem.
Contact:
Media Relations
media@broadsmart.co.za
www.broadsmart.co.za
