As broadcasting continues its transformation into a multi-platform business, managing content has become significantly more complex. Today’s media organisations are expected to create once, publish everywhere, personalise audience experiences, and maximise the value of every content asset across television, radio, streaming, websites, mobile platforms, podcasts, and social media. Achieving this requires more than digital tools—it demands a fully integrated content supply chain.
Recognising this industry-wide challenge, the Broadcasters Convention – West Africa 2026, taking place on 22–23 September 2026 at the Labadi Beach Hotel, Accra, Ghana, will examine the increasingly important topic: “Managing the End-to-End Content Supply Chain in a Multi-Platform Environment.”
The session will explore how broadcasters can optimise every stage of the content lifecycle—from planning, commissioning, production and post-production through to asset management, distribution, audience engagement, rights management, archiving, and monetisation. As content volumes continue to grow and audiences consume media across multiple devices and services, broadcasters must rethink how content moves through their organisations to improve speed, efficiency, collaboration, and commercial performance.
Many broadcasters continue to face operational silos, duplicated workflows, fragmented production systems, inconsistent metadata, and disconnected publishing processes. These inefficiencies not only increase operational costs but also delay content delivery, limit discoverability, and reduce opportunities to maximise revenue from valuable content assets. Building an integrated content supply chain enables organisations to streamline operations, automate repetitive tasks, improve collaboration between editorial and technical teams, and ensure content is available wherever audiences choose to consume it.
The discussion will also consider how emerging technologies—including cloud-based production, artificial intelligence, workflow automation, digital asset management platforms, and advanced analytics—are reshaping content operations. Industry experts will share practical strategies for creating scalable workflows that support faster publishing, improved content governance, enhanced audience targeting, and more effective monetisation across multiple platforms.
Commenting on the importance of the topic, Mr Benjamin Pius, CEO of Broadcast Media Africa and Convener of the Convention, said, “Content is no longer produced for a single platform or a single audience. Every piece of content must now be managed as a strategic asset that can be adapted, distributed, and monetised across multiple channels. The organisations that succeed will be those that build efficient, connected content supply chains capable of supporting speed, quality, flexibility, and innovation. This conversation is about helping broadcasters rethink not only how they create content, but how they maximise its value throughout its entire lifecycle.”
The session forms part of a broader programme exploring the technologies, operational strategies, and business models that are redefining broadcasting across Africa. It will bring together broadcasters, media executives, technology providers, content strategists, and industry innovators to share insights into building more agile, future-ready media operations in an increasingly digital and platform-driven landscape.
The Broadcasters Convention – West Africa 2026 will be held on 22–23 September 2026 at the Labadi Beach Hotel in Accra, Ghana, bringing together industry leaders from across West Africa and beyond to shape the future of broadcasting on the continent.
Find out more about the event HERE.
