Broadcast Media Africa (BMA) has announced the launch of its “Animation And Content For Children In Africa – Current State And Future Outlook Survey,” a pan-African research initiative aimed at building a comprehensive understanding of one of the continent’s fastest-growing creative industries.
With increasing demand for authentic African stories, educational programming, and locally produced children’s entertainment across television, streaming platforms, and digital media, the survey will gather critical industry intelligence to help shape the sector’s next phase of growth.
The research comes at a time when Africa’s animation industry is attracting growing international attention while navigating challenges related to financing, skills development, production capacity, content distribution, and market access. The study will provide valuable insights into these issues while highlighting emerging opportunities created by digital transformation and new technologies.
The survey will engage a broad spectrum of stakeholders, including animation studios, content producers, broadcasters, streaming platforms, regulators, educational content developers, investors, advertising agencies, and creative professionals across Southern, Eastern, Western, Central, and Northern Africa.
According to Mr Benjamin Pius, CEO of Broadcast Media Africa, the initiative is designed to create an industry knowledge base that will support informed decision-making across the value chain. “Africa possesses exceptional creative talent and compelling stories with global appeal. However, sustained growth of the animation and children’s content sector requires reliable market intelligence that reflects the realities of the industry. This survey is intended to provide that foundation by identifying where the opportunities exist, where investment is most needed, and how stakeholders can work together to build a stronger, more competitive ecosystem for African content.”
The survey will assess current production activity, audience trends, investment and funding models, skills availability, regulatory environments, distribution channels, technological adoption, and opportunities for regional collaboration. It will also examine how innovation—including artificial intelligence and digital production technologies—is influencing the future of content creation across the continent.
The research findings will be published in a comprehensive industry report featuring market analysis, benchmarking data, investment opportunities, policy recommendations, and a five-year outlook for Africa’s animation and children’s content landscape.
Broadcast Media Africa is calling on organisations and professionals across the industry to participate in the survey and contribute to one of the continent’s most significant research efforts focused on animation and children’s media.
The report is expected to become an essential reference for broadcasters, content creators, policymakers, investors, development agencies, technology providers, and other stakeholders committed to advancing Africa’s creative economy.
