Ghana is taking steps to develop a sustainable pricing model for channel carriage on its Digital Terrestrial Television (DTT) platform. This initiative was the focal point of a recent stakeholder meeting led by the Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George (MP), which brought together various broadcasters to discuss a collaborative cost-sharing framework.
During the discussions, Minister George reiterated the government’s commitment to ensuring a transparent and consultative process. He emphasised the need to introduce fees to support the long-term viability of the DTT platform. The Minister assured stakeholders that any pricing decisions would be made in partnership with industry players to ensure fairness and practicality.
Highlighting the challenges faced by Ghana’s DTT infrastructure, which has operated for several years without achieving significant cost recovery, Hon. George called for a structured approach towards financial sustainability. He presented initial proposals to guide these discussions and encouraged industry stakeholders to review and provide feedback within specified timelines.
Minister George also indicated that the government would establish a policy stance on key structural matters, such as the management of shared infrastructure and associated costs, always considering the broader national interest. He acknowledged that the DTT platform currently operates at a loss and should be viewed not as a revenue-generating asset but as essential national infrastructure that requires collective support.
Broadcasters appreciated the Minister’s outreach but urged more extensive consultations and clearer guidelines on pricing models. They highlighted the need for transparency and inclusiveness throughout the process, expressing concern that decisions might appear predetermined without genuine industry involvement.
Moreover, the broadcasters underscored the crucial role of the DTT platform in their operations, stressing that its sustainability is vital for the future of the broadcasting sector. While they expressed their support for reforms to enhance the platform, they called for any changes to be in line with existing industry frameworks and practical realities.
This engagement is part of the Ministry’s ongoing efforts to address unresolved issues in DTT operations and to implement policies to fortify Ghana’s digital broadcasting landscape.
