E& Egypt broadened its Viu partnership. Subscribers from Emerald, Hekaya, Ahlan, e& Money, e& coins, and e& Business can now enjoy Arabic films, Korean dramas, and Asian series. The news came during GITEX Global 2025 held in Dubai.
Renewing the partnership highlights E& Egypt’s focus on delivering premium entertainment, driven by customer engagement and satisfaction.
This extended partnership will further accelerate e& Egypt in its pursuit to enrich its digital ecosystem with a wide variety of content and extract further value from its premium services. Eligible customers can enjoy seamless access to Viu’s extensive library of top-tier Arabic and Asian entertainment, streamed directly to their devices.
Samer Mourad, Chief Consumer Officer at e& Egypt, underlined the significance of the partnership: “Partnering with Viu allows us to bring world-class entertainment to our customers. It’s a key part of our mission to combine advanced telecom solutions with engaging digital content.”
Viu MENA General Manager Samer Mazjoub commented, “Viu’s content has really resonated with Egyptian audiences; we are thrilled to continue this collaboration with e& Egypt. Together, we aim to deliver even richer experiences that deepen customer loyalty.”
With the new alliance, e& Egypt is expanding its digital reach by offering customers a richer, integrated experience that combines connectivity and entertainment beyond telecom.
