Shahid, the Arabic streaming platform, has launched a new daily feed featuring short-form news and entertainment content in partnership with FCCE, an Amsterdam-based producer and distributor. This initiative aims to engage a young, mobile-centric audience, with the feed showcasing celebrity news, film trailers, red-carpet events, lifestyle pieces, music, fashion, food, and highlights from key regional cultural events, such as the Red Sea Film Festival, as reported by C21 Media.
The content will be fully localised and rolled out gradually across the Shahid platform.
Justus Verkerk, CEO of FCCE, commented on the collaboration: “Short-form video is emerging as one of the fastest-growing formats in entertainment, particularly among mobile-first viewers. This marks an important next step in our long-term partnership with Shahid.”
Lina Matta, director of MBC4, MBC2, MBC Max, and AVoD content at Shahid, expressed, “At MBC Group, we’re continuously exploring how our audiences consume entertainment, and short-form video clearly appeals to mobile-first consumers. Through this collaboration, we will provide fresh and engaging content more rapidly and frequently, ensuring our audiences have better access to what they enjoy, whenever they want it.”
