As Artificial Intelligence continues to disrupt industries worldwide, Southern Africa’s broadcasting sector is ready to examine what this digital revolution means for its future. The upcoming Broadcasters Convention—Southern Africa 2025, taking place from 28–30 October in Victoria Falls, will shine a strong spotlight on how AI and emerging technologies are reshaping broadcasting in the region.
Convened by Broadcast Media Africa (BMA) in partnership with the Southern African Broadcasting Association (SABA), and hosted by the Zimbabwe Broadcasting Corporation (ZBC), the convention will provide a focused platform for broadcasters, technologists, content creators, and regulators to explore how automation, machine learning, and data-driven content production are changing the way media is created, managed, and consumed.
“AI is no longer a future concept — it’s here. From automated news production to intelligent audience analytics and voice-driven interfaces, the tools are already impacting how we broadcast,” said Benjamin Pius, Publisher at Broadcast Media Africa. “What’s needed now is a clear, regionally informed conversation about how to integrate these tools meaningfully, without compromising public interest or content quality.”
A dedicated track at the convention will examine case studies of AI implementation in African newsrooms and production houses, and explore the challenges of infrastructure, ethics, policy, and workforce transformation. Sessions will also address data governance and the use of generative AI in regional languages — a key concern in multilingual societies across Southern Africa.
Set in the stunning landscape of Victoria Falls, the event promises a powerful mix of expert panels, technical demonstrations, policy forums, and networking sessions designed to help broadcasters prepare for the next wave of digital transformation.
