stc tv, the leading streaming service, has announced a strategic partnership with LiveLike, a prominent provider of audience engagement technology.
Through this partnership, advanced gamification technology will be built into the stc tv platform, enhancing viewers’ engagement by introducing a range of interactive features, such as a rewards system, watch parties, and leaderboards. These updates will make stc tv more engaging and dynamic for viewers, boosting viewers’ loyalty.
stc tv is keen to build strategic partnerships to solidify its leading digital distribution service position. This collaboration with LiveLike supports its mission to deliver best-in-class digital entertainment with state-of-the-art user experiences. By adapting to the evolving preferences of its viewers, stc tv continues to drive growth and establish itself as a forerunner in the streaming industry.
This partnership will introduce advanced engagement features on stc tv. LiveLike’s technology is designed to attract younger audiences through personalized features that engage users and boost loyalty. This dynamic digital environment creates opportunities for deeper engagement and new revenue streams, which will play a key role in shaping the future of content consumption across the region.
Miheer Walavalkar, CEO at LiveLike, said: “We’re proud to partner with stc tv to introduce new ways for viewers to engage with their favourite content. This collaboration is a great example of how technology can transform streaming into something more personal and exciting. We’re looking forward to seeing how stc tv’s audience embraces these features and the value they bring to their experience.”
stc tv’s partnership with LiveLike to enhance viewers’ experiences supports stc Group’s broader efforts to provide world-class connectivity to customers, businesses, and communities in Saudi Arabia and beyond.
