Sony Middle East & Africa successfully hosted its Creators Convention in Egypt. The full-day event supported content creators’ journeys, stories, and creativity. Over 600 photography enthusiasts and content creators attended the convention hosted at the Boom Room in Madinty’s Open Air mall.
The convention featured thought-provoking panel discussions and keynote sessions led by industry experts from leading technology and lifestyle brands. Prominent content creators such as Omar El Dash, Karim Gomaa, and Hany Kamal were on the event’s guest list. The convention covered issues such as the evolving landscape of content creation, strategies for successful brand partnerships, and how creators can drive cultural change through their platforms.
Tiktok MENA’s community manager, Shahinaz Moataz, led an in-depth discussion on mastering Tiktok content. Other notable talks included captivating culinary content by Ramy Soliman and Amr Beshr, who touched upon captivating gaming and live-stream content to cater to the rising community of gamers and streamers.
Speaking about the vision behind the convention, Jobin Joejoe, Managing Director at Sony Middle East & Africa, said: “The Sony Creators Convention is an exclusive platform designed to meet the growing needs of the creator community. We aim to ensure attendees leave inspired and empowered to apply new techniques with the tools, knowledge, and inspiration they need to succeed. Through technology and innovation, this not only reaffirms Sony’s dedication to fostering creativity but also offers content creators the tools and knowledge needed to excel in the ever-evolving digital space.”
