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Home Industry Leader

South Africa: Lindile Xoko Steps Down As CEO Of Primedia Broadcasting

July 21, 2024
Reading Time: 2 mins read
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Broadcast Media Africa has learned that Lindile Xoko will be exiting Primedia Broadcasting as CEO at the end of the month.

The executive who joined Primedia Broadcasting in July 2021 as chief revenue officer was then upped as Primedia Broadcasting CEO, fulfilling dual roles.

Lindile Xoko is embarking on a new journey, heading to Harvard in the United States and then venturing into the dynamic world of private equity, as Primedia shares in response to a media query.

Primedia Broadcasting was asked who is replacing Lindile Xoko as CEO, but it didn’t respond to the question.

Jonathan Procter, Primedia Group CEO, expresses in a provided statement the profound impact of Lindile’s work, stating, “Lindile brought the disciplined mindset of an engineer into the broadcast space and successfully challenged traditional models, leaving a lasting legacy at Primedia Broadcasting”.

“The local media market has to face and beat international competitors like Google, Facebook, Netflix, YouTube, etc., on a daily basis, and Lindile courageously led the revenue team at Primedia in this battle. He will always remain a valued member of the Primedia family, and Primedia extends its best wishes to him and his family for his future academic and business pursuits.”

Lindile Xoko says in a prepared quote, “I’m grateful for the amazing time that I have had with Jonathan Procter and the brilliant team at Primedia, for the incredible people I have worked with, and for the privilege of serving our listeners and clients.”

“I am eternally proud of what we have achieved together. I am excited to take this into the next chapter of my life, building a legacy of creating value.”

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