Broadcast Media Africa has learned that the National Broadcasting Commission (NBC) has granted Voice of the East Media Limited a significant direct satellite broadcasting (DSB) television licence, a milestone that paves the way for the company to expand its reach and influence within the Nigerian Igbo community.
The chairman of Eastside Ventures and founder of Voice of the East-Ndi Igbo, Gaius Chibueze, announced that with the newly acquired DSB licence, Voice of the East is now equipped to offer a diverse range of services, including a terrestrial television channel, a digital media broadcasting network, and other innovative platforms.
He reiterated that the establishment of Voice of the East eight years ago was driven by a strong commitment to promoting Igbo excellence and safeguarding the interests of Ndi Igbo, a mission that the company continues to uphold with unwavering dedication.
He added that NBC’s approval marked a new chapter in the company’s mission to inform, educate, and influence people and society.
“From integrity to innovation, we are committed to delivering content that informs, educates, and inspires positive change. Our dedication to diversity and inclusivity drives us to represent and empower voices from all walks of life,” Chibueze said.
Media consultant and founder of Visage Media Chukwudi Iwuchukwu commented on the development and noted that Voice of the East, from its humble beginnings, has grown to be the number one social media platform for Ndi Igbo, where they go for everything Ndi Igbo.
He stated that Gaius Chibueze discovered a market and a niche when many people were not paying attention and built a brand around them.
“Voice of the East will begin operations in December and will be available on DSTV near you,” Iwuchukwu added.
